Researching the moods and minds of South Africans& tracking psycho-social, political and economic trends in South African society since 1998

futurefact, South Africa’s premier independent, home-grown, psychographic survey, is conducted by highly reputable and experienced researchers.  

futurefact surveys are based on probability samples of over 3,000 respondents to ensure accuracy and reliability.

Use futurefact to gain a competitive edge in a rapidly changing society

  • interrogate the significant social forces in South Africa

  • understand the attitudes, values and belief systems of South Africans

  • focus on the issues that are shaping and challenging our social, political and economic environment

  • understand consumer attitudes and social drivers

  • make the key strategic interventions necessary for creating a sustainable future  

Work with futurefact

  • identify target markets

  • develop appropriate messages and communication strategies

  • match markets and media

  • segment markets meaningfully

  • develop and position new products (or reinvigorate old ones)

  • inform editorial and programming direction for all types of media

  • track the changes taking place in our society

  • identify and interpret emerging social, political and economic trends for scenario planning 

Current subscribers to futurefact

GCIS (Government Communication and Information Services), Independent Newspapers, Media 24, Multichoice, Primedia, SABC. Times Media.

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Most of us are not looking for someone to blame

Columnist Max du Preez (5 May 2015) described South Africa as a nation of victims who spend their lives looking for someone or something to blame for their problems. Outsiders, he writes, (in this instance overseas academics) “were astonished at our lack of appreciation of South Africa’s stability, vibrancy and progress”. They were hugely impressed by “the most sophisticated infrastructure, economy and business sector in the so-called Third World… They are impressed with the openness of our society and the robustness of the racial, class and ethnic debates.

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Promoting dependence on the government

Addressing the Heritage Foundation, Washington on April 29 2015, Frans Cronje head of The Institute for Race Relations stated that: “Significant progress has been made with the goal of promoting increasing dependence on the government. More than 16m people (close on a third of SA’s population) now receive cash grants from the State every month, while millions also benefit from a wider ‘social wage’ that includes free housing, largely free basic education, and free basic electricity and water”.

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futurefact finds: Small Actions

Life in South Africa seems to be a series of peaks and troughs with the troughs seeming to be a lot more frequent and prolonged than the peaks. Recent articles for futurefact have focused on racism, xenophobia, fear of crime and of the police but a recent post on Facebook by Matt Suttner about his experience in Smithfield in December 2014 shows the positive effects of small actions.

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