futurefact

tracking psycho-social, political and economic trends in South African society since 1998

futurefact, South Africa’s premier independent, home-grown, psychographic survey, is conducted by highly reputable and experienced researchers.  

futurefact surveys are based on probability samples of over 3,000 respondents to ensure accuracy and reliability.

Use futurefact to gain a competitive edge in a rapidly changing society
  • interrogate the significant social forces in South Africa

  • understand the attitudes, values and belief systems of South Africans

  • focus on the issues that are shaping and challenging our social, political and economic environment

  • understand consumer attitudes and social drivers

  • make the key strategic interventions necessary for creating a sustainable future  

Work with futurefact
  • identify target markets

  • develop appropriate messages and communication strategies

  • match markets and media

  • segment markets meaningfully

  • develop and position new products (or reinvigorate old ones)

  • inform editorial and programming direction for all types of media

  • track the changes taking place in our society

  • identify and interpret emerging social, political and economic trends for scenario planning 

Current subscribers to futurefact

Brand South Africa, GCIS (Government Communication and Information Services), Media 24, Multichoice, Primedia, SABC. 

futurefact finds's picture

“We will vote for the ANC because it is the party that will win.”

So stated a voter from Richard’s Bay interviewed for Freedom House’s report: 20 Years of Democracy.

futurefact finds a similar sentiment with 58% of South Africans saying that “I am wasting my vote if I don’t vote for the party that’s likely to win”.  This rose to 66% among those in the ANC camp and dropped to 38% among those in the DA camp. 

futurefact finds's picture

Is South Africa ready for a non-racial and non-ethnic-based leadership?

Trevor Manuel is (or was) one of the ANC’s best assets. Someone not tainted by the stench of corruption, someone with impeccable struggle credentials, someone not afraid to confront racist comments or difficult issues head-on. A politician that most people TRUST in a country where 85% say that politicians are only interested in themselves and in power. 

Chart_trust_confidence

futurefact's picture

South Africa’s First Generation Middle Class

Even though we continue to be a very unequal society, South Africa has made considerable progress up to now in growing our middle class. This is contrary to trends in established societies like America where the middle class has been growing poorer and sliding backwards despite a degree of economic recovery. The middle class is a critical component of any economy. A large, stable middle class buys the goods and services that keep economies buoyant and fuel growth.

Pages