Researching the moods and minds of South Africans& tracking psycho-social, political and economic trends in South African society since 1998
futurefact, South Africa’s premier independent, home-grown, psychographic survey, is conducted by highly reputable and experienced researchers.
futurefact surveys are based on probability samples of over 3,000 respondents to ensure accuracy and reliability.
Use futurefact to gain a competitive edge in a rapidly changing society
interrogate the significant social forces in South Africa
understand the attitudes, values and belief systems of South Africans
focus on the issues that are shaping and challenging our social, political and economic environment
understand consumer attitudes and social drivers
make the key strategic interventions necessary for creating a sustainable future
Work with futurefact
identify target markets
develop appropriate messages and communication strategies
match markets and media
segment markets meaningfully
develop and position new products (or reinvigorate old ones)
inform editorial and programming direction for all types of media
track the changes taking place in our society
identify and interpret emerging social, political and economic trends for scenario planning
Current subscribers to futurefact
GCIS (Government Communication and Information Services), Independent Newspapers, Media 24, Multichoice, Primedia, SABC. Times Media.