Jos Kuper is a research professional with four decades of South African and global experience. In 2001, she founded Kuper Research which became a leading media and socio-political research consultancy. Jos is also a director of futurefact, the psycho-social survey that has been monitoring the significant social, political and economic attitudinal trends in South Africa since 1998. The many analyses and publications arising from the survey have covered defining issues such as social mobility, political and social drivers, the evolving digital society, key consumer attitudes and prevailing views of the media.

Lauren Shapiro has been in the research industry in various guises for around 30 years.  She has partnered with Jos Kuper at Kuper Research for over 14 years and is one of the directors responsible for the futurefact survey that monitors the significant media, social, political and economic attitudinal changes in South Africa. She  has also been instrumental in numerous futurefact publications and analyses, many of which are bespoke for differing clients with a focus on relevant data including social, political and media aspects.  Lauren has specialist skills in media analysis using a variety of technological programmes. 

Brenda Wortley is a media specialist with 30 years of experience covering agency, sales and audience measurement with expertise in Return Path Data and television research across Africa. She worked for Dstv Media Sales and then Multichoice for 11 years heading up research initiatives.  Brenda has worked extensively with Kuper Research and futurefact on a range of projects. She is now a consultant based in Johannesburg working on a variety of local projects as well as with 3M3A a global media auditing consultancy.