WHERE TO SOUTH AFRICA?
futurefact is an independent and home-grown South African survey. It has tracked the major forces and mindsets shaping the country since 1998 – an unrivalled database on diverse attitudes of the population to key issues of the times. With distinctive depth, futurefact covers political and socio-economic beliefs, lifestyle and brand consciousness, media and social media, as well as communications and technology.
By revealing the forces driving South African society futurefact enables businesses and organisations make informed shifts in strategy and focus - and develop content and messaging in tune with their target sectors’ mindsets.
Each year the range of topics covered adapts to the current pulse of the nation, with the relevant issues being identified and probed in the survey. Some questions that are key to understanding the significant trends and dynamics of the market are routinely asked in our annual surveys - such as the important dynamic of social mobility.
futurefact is a comprehensive and unique tool for differentiating brands at a deeper level using psychographics and attitudinal metrics. This enables media, marketers and advertisers to refine their product and brand offering to effectively resonate with selected core consumers.
Fieldwork was conducted in March 2019.
WHO WE ARE
HOW IT WORKS
The contents of each futurefact questionnaire usually include some of the following:
SUBSCRIBING TO FUTUREFACT 2019
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