futurefact – researching the minds and moods of South Africans since 1998

futurefact, South Africa’s premier independent, home-grown, psychographic survey has been tracking major socio-economic and political trends as well as issues relating to lifestyle, communication, media (including social media), marketing and technology trends in South African society since 1998. futurefact is conducted by highly reputable and experienced researchers and all surveys are based on probability samples of over 3,000 respondents to ensure accuracy and reliability.

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NEW FUTUREFACT PRESENTATION: The Challenging Face of South Africa

Presented by Jos Kuper at The South African Regional Strategic Forecast hosted by The  Economist Corporate Network in Johannesburg  on 31 March 2016

South Africa has changed in fundamental ways since 1994.  The futurefact presentation unpacks the demographic and psychographic context and trends that are shaping and will shape the country’s social, economic and political environments.  This presentation is based on futurefact's latest findings and incorporates its extensive longitudinal databases.

Download the presentation here.

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Whites have folded their arms

On the one hand…. In an interview with Al Jazeera 15 June 2013, Reverend Frank Chikane, Director-General of the Presidency under President Mbeki and author of The Things That Could Not Be Said, commented that: “I thought blacks and whites would work together but since de Klerk left, I have the feeling that the whites in the country have folded their arms and are waiting for this black government to change the country”. 

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The minds and moods of the Afrikaans market

What are the sentiments of the Afrikaans market? JOS KUPER provides valuable insights gleaned from in-depth research.

Contrary to the belief in some quarters and even in what is reflected in the media, the Afrikaans sector is not a pessimistic, disillusioned population that has no home in the ‘new' South Africa. In keeping with the majority of the population, first-language Afrikaans speakers describe themselves first and foremost as South Africans rather than the other options like African, or by language, race, cultural group or religion. When asked for their second descriptor, race is more likely to be selected than language, albeit at a very low level.

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We the People

Writing in Time Magazine of 13 May 2013, Joe Klein spoke of the ability of certain groups to thwart the will of the overwhelming majority. This was in connection with the US Senate failing to pass a bill on background checks for gun purchasers despite the mass killings in schools and public spaces.

This comment could just as easily have applied to the South African Democratic Teachers' Union (SADTU) prioritising their own interests before those of the people of South Africa.

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Iron Leader

Justice Malala, in his Monday Morning Matters column in The Times (15 April 2013), draws analogies between the strikes that were crippling Britain in the late 70s with those having the same impact in South Africa today. Where Britain had a strong, consistent and decisive leader in Margaret Thatcher who took on the unions and systematically broke their hold on Britain, we have Jacob Zuma and the ANC who have the trade unions as alliance partners in government.

futurefact finds that 80% of South Africans agree (50% strongly) that they would “would like to see a really strong leader emerge who would re-establish order and discipline”.  If there is one place where strong leadership is required in South Africa it is in education.  South Africa’s ranks 143rd out of 144 countries for the quality of its maths and science education and 139th for its overall education system.  How is this possible when South Africa will spend 46.7-bn on education in 2013/14 tax year and when its percentage expenditure on education in terms of GDP (5.3%) ranks 46th out of 132 countries surveyed by nationmaster? 

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Journalism: Professionalism vs Sensationalism

Let him die in peace = I wish he was dead

Prof Jonathan Jansen, Rector and Vice-Chancellor of the University of the Free State is a powerful proponent for racial integration and has, by all accounts, defused racial tensions and created one of the more racially harmonious campuses in South Africa.