futurefact – researching the minds and moods of South Africans since 1998

futurefact, South Africa’s premier independent, home-grown, psychographic survey has been tracking major socio-economic and political trends as well as issues relating to lifestyle, communication, media (including social media), marketing and technology trends in South African society since 1998. futurefact is conducted by highly reputable and experienced researchers and all surveys are based on probability samples of over 3,000 respondents to ensure accuracy and reliability.

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NEW FUTUREFACT PRESENTATION: The Challenging Face of South Africa

Presented by Jos Kuper at The South African Regional Strategic Forecast hosted by The  Economist Corporate Network in Johannesburg  on 31 March 2016

South Africa has changed in fundamental ways since 1994.  The futurefact presentation unpacks the demographic and psychographic context and trends that are shaping and will shape the country’s social, economic and political environments.  This presentation is based on futurefact's latest findings and incorporates its extensive longitudinal databases.

Download the presentation here.

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futurefact finds – The good among the not so good ….

Submitted by futurefact finds on 10th October 2016

Life in South Africa can be likened to a roller-coaster ride.  We go from despair to elation.  Small things can make us really happy and excited and it takes a lot of big, bad things to get us down – that is why we are still here!  We are a resilient lot.  So, what are some of the good things about living in South Africa and what do we really value?

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futurefact finds: Presidential Contenders

Submitted by futurefact finds on 7th April 2016

The government has confirmed that Nkosazana Dlamini-Zuma’s will stand down as African Union chairperson in July. She along with Cyril Ramaphosa and Baleka Mbete (and possibly Gwede Mantashe) have been mooted as the main candidates to take over from President Zuma when he moves on.

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futurefact finds: The race picture in 2016

Submitted by futurefact finds on 4th April 2016

(First published in The Media April 2016)

Race, as we all know, is a sensitive issue to deal with even in research terms – with some feeling it is a concept that should be relegated to the annals of the past, and others that it cannot be consigned to the dustbin as it is has huge relevance on a number of fronts, not least of which is the commercial space. An offshoot of this debate is that many feel there are several other variables that can be used in lieu of race as obviously the colour of skin is not the critical defining feature.

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futurefact finds: President Zuma: Is he bringing the ANC (and South Africa) down with him?

Submitted by futurefact finds on 21st March 2016

When Jacob Zuma replaced Thabo Mbeki as President of South Africa in 2009, 80% of South Africans had confidence in him. He had a confidence score of 258 overall and even among white South Africans Jacob Zuma had a score of 47. He appeared to be an asset to the ANC and it seemed, to the country.

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futurefact finds: Can we achieve a non-racial South Africa?

Submitted by futurefact finds on 14th March 2016

(City Press published the portion of this article relating to student attitudes on Sunday 13 March 2016)

As is widely acknowledged, the idea of South Africa as the Rainbow Nation, “united in diversity”, was part of our ‘miracle’ transformation to a non-racial, democratic nation.

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