tracking psycho-social, political and economic trends in South African society since 1998

futurefact, South Africa’s premier independent, home-grown, psychographic survey, is conducted by highly reputable and experienced researchers.  

futurefact surveys are based on probability samples of over 3,000 respondents to ensure accuracy and reliability.

Use futurefact to gain a competitive edge in a rapidly changing society
  • interrogate the significant social forces in South Africa

  • understand the attitudes, values and belief systems of South Africans

  • focus on the issues that are shaping and challenging our social, political and economic environment

  • understand consumer attitudes and social drivers

  • make the key strategic interventions necessary for creating a sustainable future  

Work with futurefact
  • identify target markets

  • develop appropriate messages and communication strategies

  • match markets and media

  • segment markets meaningfully

  • develop and position new products (or reinvigorate old ones)

  • inform editorial and programming direction for all types of media

  • track the changes taking place in our society

  • identify and interpret emerging social, political and economic trends for scenario planning 

Current subscribers to futurefact

GCIS (Government Communication and Information Services), Independent Newspapers, Media 24, Multichoice, Primedia, SABC. Times Media.

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futurefact finds: Three quarters of South Africans believe that a lot of police are criminals

Three quarters of South Africans believe that a lot of police are criminals themselves. 70% say they are afraid and alert all the time because of crime, while 44% of South Africans feel there is no point to reporting crime to police. It is not surprising that 9 in 10 of our adult population think that Crime Line, an independent crime tip-off service, is a good idea.

This according to futurefact, an annual survey that examines the attitudes and beliefs of citizens in the country. The survey further noted:

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futurefact finds: the myth of superiority

What happens when foreigners are more successful than South Africans? 

South Africa has been rocked by a renewed outburst of xenophobia as mobs (frequently watched or even abetted by police) looted the contents of small foreign-owned shops. Images of people running from stores carrying whatever they could lay their hands on, including deep-freezers has produced outraged responses from many South Africans who feel deeply shamed by the behaviour of looters.  

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futurefact finds: An idiot’s guide to a more inclusive technology economy

In the technology world, an idiot’s guide is meant to dispel the intimidation factor inherent in getting to grips with using our digital devices and for taking the fear out of technology. Yet idiot guides are not very necessary when children grow up exposed to a range of technology devices – they appear then to have been born with a technology ‘gene’. And it is this that can increase the possibility of self-education and the basic computer literacy that comes from having connected devices with which to play and learn.