Contents of futurefact 2009

Attitudes and feelings towards South Africa

• Confidence levels, pride, involvement, the future, etc.

Attitudes towards

• Africa and race
• Business and wealth
• Crime and corruption
• Emigration
• Language
• Local government and municipalities
• Risk, financial and social capital
• Unions and labour

Consumer attitudes and beliefs
Politics and social attitudes

• Socio-political attitudes
• Confidence Levels: Confidence in leaders and organisations.
• Personal level of support for ANC, COPE and DA
• Rating of ANC, DA, Local government

Telecommunications:

• Items in household, cell phone usage, service providers, etc.

Media - consumption and usage of:

• Cinema, Internet, magazines, newspapers, radio and TV (free-to-air and satellite)
• Print media topics enjoyed, type of radio and TV programmes and movies enjoyed

Services and amenities in community
Townships and suburbs

• TS Resident: Increasing use of township facilities

Financial behaviour

• Personal bank account
• Type of account
• Buy with cash or credit
• Ease of obtaining credit
• Effects of recession / global downturn

Life skills / general knowledge

• Studied maths or sciences at school, Ability to read a bank statement, Ability to read an electricity / services account, Ability to work out percentages, Knowledge of population of South Africa

Social mobility and social class:

• Standard of living compared to parents
• Standard of living of children at your age
• Current social class (self) – Lower/working class, middle class, upper middle class, upper class.
• Parents’ social class at same age
• Indicators of social class
• Membership of groups
• Possibilities of becoming rich

Self-descriptors:

• How people describe themselves, for example, as South Africans, as Africans, by language group, by cultural group, by religion, etc.

Sports interests
Transport
Household demographics:

• Province, LSM, Area Type, Community, City, Household racial composition, Sources of income, Number of income earners,  Household Income group, Type of dwelling,  Items in household, Number of domestic workers, Telephone at home, Telephone at work, Electricity in home.

Personal  Demographics:

• Population group, Gender, Age Group, Exact age, Marital status, Highest level of education, Mother tongue (home language) , Personal Income group, Employment / working status, Occupation, Employment Sector,  Lifestage,  Religion