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The Afrikaner in South Africa

An intrinsic and committed part of the South African cultural landscape

(First published in The Media June 2014)

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South Africa’s First Generation Middle Class

Even though we continue to be a very unequal society, South Africa has made considerable progress up to now in growing our middle class. This is contrary to trends in established societies like America where the middle class has been growing poorer and sliding backwards despite a degree of economic recovery. The middle class is a critical component of any economy. A large, stable middle class buys the goods and services that keep economies buoyant and fuel growth.

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Who do we trust: the media or the politicians?

Our media has a long history of activism and reporting on things that our various governments would prefer to conceal. Freedom of speech and a free press are enshrined in our constitution and South Africans have a tendency to take this privilege for granted.  But we are one of few countries on this and other continents where the media enjoys this degree of freedom and it is why there has been such indignation over the government’s attempts to pass the so called “Secrecy Bill”. 

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The minds and moods of the Afrikaans market

What are the sentiments of the Afrikaans market? JOS KUPER provides valuable insights gleaned from in-depth research.

Contrary to the belief in some quarters and even in what is reflected in the media, the Afrikaans sector is not a pessimistic, disillusioned population that has no home in the ‘new' South Africa. In keeping with the majority of the population, first-language Afrikaans speakers describe themselves first and foremost as South Africans rather than the other options like African, or by language, race, cultural group or religion. When asked for their second descriptor, race is more likely to be selected than language, albeit at a very low level.

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We all recognise that Gauteng was ‘kick-started’ with the discovery of gold but it has shaken off its mining origins to become the economic engine and heart of South Africa. It may be the smallest of the nine provinces (a mere 1.4% of land area) yet it generates just over a third of South Africa’s GDP and is home to 22% of South Africans (11.3-million people).

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Born to Shop

It is a popular belief that women are the ones who are ‘born to shop’. But are they? 

It may come as a surprise to many of us but futurefact finds that it is South African men (who we stereotypically tend to associate with beer and sport rather than shopping) who appear to be the more brand and status conscious and less price conscious.

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How stats mirror Agang’s vision

Dr Mamphela Ramphele has announced her entry into the political arena and intention to contest the 2014 general elections.

In her speech on February 18 at Constitution Hill in Johannesburg, Ramphele raised many issues where she felt that South Africa was falling well short of its potential and where the government was failing its people.

If one looks at a futurefact survey that earlier questioned South Africans about their views on many of the issues she raised, one finds a lot of overlap.